FatwaFederal TerritoriesTransactions & Finance
IRSYAD HUKUM SIRI KE-575 : HUKUM MEMPROMOSIKAN BARANGAN DI MEDIA SOSIAL DENGAN CARA MEMALUKAN
What is the ruling on promoting products on social media by appearing nude, immodestly dressed or in a shameful manner?
Short answer
Promoting goods while nude, immodestly dressed or in a shameful manner is forbidden, as it openly exposes the aurah and is regarded as taking pride in sin.
A reference, not a fatwa. First sentence of the summary below — read the original fatwa and consult your state authority before acting.
- Authority
- Federal Territories Mufti Office
- Date
- Status
- Opinion (irsyad)
- Series
- Irsyad al-Hukum (Umum)
- Topic
- Transactions & Finance
No evidence of gazettement in the source — this is not a gazetted fatwa.
Summary
Promoting goods while nude, immodestly dressed or in a shameful manner is forbidden, as it openly exposes the aurah and is regarded as taking pride in sin. It also damages the dignity of a woman, especially a Muslim. Promotion must be done in a proper and modest way within the limits of Islamic law, since a good intention of seeking a livelihood does not make a prohibited method lawful.
Written in our own words from the original fatwa — check the source before acting on it.
Perbuatan mempromosikan barangan dengan cara berbogel,berpakaian tidak sopan dan memalukan adalah perbuatan yang diharamkan.
Read the full fatwa on the Federal Territories website (new tab)
How to cite
Cite the original fatwa and its authority. Rujuk Fatwa is only where you found it.
Federal Territories Mufti Office. “IRSYAD HUKUM SIRI KE-575 : HUKUM MEMPROMOSIKAN BARANGAN DI MEDIA SOSIAL DENGAN CARA MEMALUKAN”, 28 May 2021. https://muftiwp.gov.my/ms/artikel/irsyad-hukum/umum/4821-irsyad-al-fatwa-siri-ke-575-hukum-mempromosikan-barangan-di-media-sosial-dengan-cara-memalukan. Found via Rujuk Fatwa: https://rujukfatwa.com/en/fatwa/ruling-promoting-products-social-media-shameful/