FatwaFederal TerritoriesTransactions & Finance
IRSYAD HUKUM SIRI KE-646: HUKUM MELAKUKAN DAKWAAN MELAMPAU (OVERCLAIM) DALAM MARKETING (PEMASARAN)
What is the ruling on overclaiming in marketing, such as advertising a medicine or supplement as able to cure diabetes without sound evidence?
Short answer
Overclaiming in marketing is forbidden because it involves deception and consuming other people's wealth unjustly.
A reference, not a fatwa. First sentence of the summary below — read the original fatwa and consult your state authority before acting.
- Authority
- Federal Territories Mufti Office
- Date
- Status
- Opinion (irsyad)
- Series
- Irsyad al-Hukum (Umum)
- Topic
- Transactions & Finance
No evidence of gazettement in the source — this is not a gazetted fatwa.
Summary
Overclaiming in marketing is forbidden because it involves deception and consuming other people's wealth unjustly. The ruling is linked to the Quranic prohibition on taking wealth by wrongful means and the Prophet's warning against merchants who cheat. Sellers are required to be honest and trustworthy when advertising their products. The text also notes that false advertising may be prosecuted under the Consumer Protection Act 1999.
Written in our own words from the original fatwa — check the source before acting on it.
Kaedah dakwaan melampau atau overclaim dalam pemasaran adalah haram kerana ianya mempunyai unsur menipu dan memakan harta orang lain dengan cara yang batil.
Read the full fatwa on the Federal Territories website (new tab)
How to cite
Cite the original fatwa and its authority. Rujuk Fatwa is only where you found it.
Federal Territories Mufti Office. “IRSYAD HUKUM SIRI KE-646: HUKUM MELAKUKAN DAKWAAN MELAMPAU (OVERCLAIM) DALAM MARKETING (PEMASARAN)”, 22 November 2021. https://muftiwp.gov.my/ms/artikel/irsyad-hukum/umum/5066-irsyad-al-fatwa-siri-ke-646-hukum-melakukan-dakwaan-melampau-overclaim-dalam-marketing-pemasaran. Found via Rujuk Fatwa: https://rujukfatwa.com/en/fatwa/ruling-on-overclaiming-in-marketing/