FatwaFederal TerritoriesSocial & Contemporary Issues
IRSYAD HUKUM SIRI KE- 541 : HUKUM PENGIKLANAN BERUNSUR LUCAH
What is the ruling on advertising products with obscene or sexual content, such as sexual taglines on billboards?
Short answer
Promoting products with obscene taglines is haram. Men or women taking part as models in advertisements with sexual content is also prohibited, in order to protect their dignity.
A reference, not a fatwa. First sentence of the summary below — read the original fatwa and consult your state authority before acting.
- Authority
- Federal Territories Mufti Office
- Date
- Status
- Opinion (irsyad)
- Series
- Irsyad al-Hukum (Umum)
- Topic
- Social & Contemporary Issues
No evidence of gazettement in the source — this is not a gazetted fatwa.
Summary
Promoting products with obscene taglines is haram. Men or women taking part as models in advertisements with sexual content is also prohibited, in order to protect their dignity. The prohibition aims to close the doors to sin and temptation under the principle of Sadd al-Dzara'i, since such advertisements can arouse desire and harm the minds of children and society.
Written in our own words from the original fatwa — check the source before acting on it.
Mempromosikan produk menggunakan tagline yang berunsur lucah adalah haram.
Read the full fatwa on the Federal Territories website (new tab)
How to cite
Cite the original fatwa and its authority. Rujuk Fatwa is only where you found it.
Federal Territories Mufti Office. “IRSYAD HUKUM SIRI KE- 541 : HUKUM PENGIKLANAN BERUNSUR LUCAH”, 7 January 2021. https://muftiwp.gov.my/ms/artikel/irsyad-hukum/umum/4645-irsyad-al-fatwa-siri-ke-541-hukum-pengiklanan-berunsur-lucah. Found via Rujuk Fatwa: https://rujukfatwa.com/en/fatwa/ruling-on-obscene-advertising/