FatwaFederal TerritoriesTransactions & Finance
IRSYAD HUKUM SIRI KE-611: HUKUM MEMAPARKAN BONUS DARIPADA PERNIAGAAN SEBAGAI CARA PEMASARAN (MARKETING)
Is it permissible to display business bonuses, commissions or incentives to the public as a marketing method?
Short answer
Displaying business bonuses as a marketing technique is permissible, because the default ruling for commercial dealings (muamalat) is permissibility.
A reference, not a fatwa. First sentence of the summary below — read the original fatwa and consult your state authority before acting.
- Authority
- Federal Territories Mufti Office
- Date
- Status
- Opinion (irsyad)
- Series
- Irsyad al-Hukum (Umum)
- Topic
- Transactions & Finance
No evidence of gazettement in the source — this is not a gazetted fatwa.
Summary
Displaying business bonuses as a marketing technique is permissible, because the default ruling for commercial dealings (muamalat) is permissibility. The technique is acceptable as long as it contains no prohibited element. If there is deception, such as claiming another person's bonus statement as one's own to mislead others, it becomes forbidden, as cheating is strongly prohibited in Islam.
Written in our own words from the original fatwa — check the source before acting on it.
Hukum memaparkan bonus daripada perniagaan yang dijalankan sebagai teknik pemasaran adalah harus kerana mengambil hukum asal bagi muamalat adalah harus.
Read the full fatwa on the Federal Territories website (new tab)
How to cite
Cite the original fatwa and its authority. Rujuk Fatwa is only where you found it.
Federal Territories Mufti Office. “IRSYAD HUKUM SIRI KE-611: HUKUM MEMAPARKAN BONUS DARIPADA PERNIAGAAN SEBAGAI CARA PEMASARAN (MARKETING)”, 14 September 2021. https://muftiwp.gov.my/ms/artikel/irsyad-hukum/umum/4973-irsyad-al-fatwa-siri-ke-611-hukum-memaparkan-bonus-daripada-perniagaan-sebagai-cara-pemasaran-marketing. Found via Rujuk Fatwa: https://rujukfatwa.com/en/fatwa/ruling-on-displaying-business-bonuses-marketing/