FatwaFederal TerritoriesTransactions & Finance
IRSYAD HUKUM SIRI KE-406: HUKUM JUAL BELI FOLLOWERS
Is it permissible to buy followers on social media such as Instagram and Facebook for business purposes?
Short answer
The default ruling on buying and selling followers is permissible, provided the pillars and conditions of a sale are met, for example purchasing a genuine account with many followers for marketing.
A reference, not a fatwa. First sentence of the summary below — read the original fatwa and consult your state authority before acting.
- Authority
- Federal Territories Mufti Office
- Date
- Status
- Opinion (irsyad)
- Series
- Irsyad al-Hukum (Umum)
- Topic
- Transactions & Finance
No evidence of gazettement in the source — this is not a gazetted fatwa.
Summary
The default ruling on buying and selling followers is permissible, provided the pillars and conditions of a sale are met, for example purchasing a genuine account with many followers for marketing. The ruling can become forbidden if the intention is to monopolise, bribe followers, or deceive buyers about popularity and product quality. It is also forbidden if it involves fake accounts, fake followers, using another person's account without consent, or an unclear contract and subject matter. Using auto-follow applications or fake followers is linked to the validity conditions of a sale because it aims to mislead other followers.
Written in our own words from the original fatwa — check the source before acting on it.
Justeru itu, berdasarkan kepada gambaran tersebut dan juga mengikut kaedah Fiqh, kami katakan bahawa hukum asal bagi jual beli followers adalah harus selagimana ia memenuhi rukun-rukun dan syarat jual beli yang dijelaskan oleh syara'.
Read the full fatwa on the Federal Territories website (new tab)
How to cite
Cite the original fatwa and its authority. Rujuk Fatwa is only where you found it.
Federal Territories Mufti Office. “IRSYAD HUKUM SIRI KE-406: HUKUM JUAL BELI FOLLOWERS”, 6 February 2020. https://muftiwp.gov.my/ms/artikel/irsyad-hukum/umum/4131-irsyad-al-fatwa-siri-ke-406-hukum-jual-beli-followers. Found via Rujuk Fatwa: https://rujukfatwa.com/en/fatwa/ruling-on-buying-selling-social-media-followers/