FatwaFederal TerritoriesTransactions & Finance
IRSYAD HUKUM SIRI KE-677: PERSPEKTIF SYARAK TENTANG BAD MARKETING IS GOOD MARKETING
Is the "bad marketing is good marketing" strategy, which deliberately stirs controversy to go viral, permissible in Islam?
Short answer
Islam permits various marketing methods for earning profit as long as they do not conflict with the principles of sharia, since the default ruling for commercial dealings is permissibility.
A reference, not a fatwa. First sentence of the summary below — read the original fatwa and consult your state authority before acting.
- Authority
- Federal Territories Mufti Office
- Date
- Status
- Opinion (irsyad)
- Series
- Irsyad al-Hukum (Umum)
- Topic
- Transactions & Finance
No evidence of gazettement in the source — this is not a gazetted fatwa.
Summary
Islam permits various marketing methods for earning profit as long as they do not conflict with the principles of sharia, since the default ruling for commercial dealings is permissibility. However, the fatwa states that the concept of bad marketing is good marketing is not appropriate for a Muslim trader because it does not accord with sharia. Traders should avoid forbidden acts, slander against Islam and the image of Muslims, insulting or cursing others, vulgar speech, and immodest conduct or dress. Traders are advised to consult authorities on the limits of marketing.
Written in our own words from the original fatwa — check the source before acting on it.
Asal hukum berkaitan pemasaran adalah harus selagi tidak melibatkan atau melakukan perkara yang haram. Justeru, konsep bad marketing is good marketing adalah tidak wajar untuk dilakukan seorang peniaga muslim kerana tidak bertepatan dengan syarak.
Read the full fatwa on the Federal Territories website (new tab)
How to cite
Cite the original fatwa and its authority. Rujuk Fatwa is only where you found it.
Federal Territories Mufti Office. “IRSYAD HUKUM SIRI KE-677: PERSPEKTIF SYARAK TENTANG BAD MARKETING IS GOOD MARKETING”, 20 March 2022. https://muftiwp.gov.my/ms/artikel/irsyad-hukum/umum/5166-irsyad-al-fatwa-siri-ke-677-perspektif-syarak-tentang-bad-marketing-is-good-marketing. Found via Rujuk Fatwa: https://rujukfatwa.com/en/fatwa/ruling-bad-marketing-is-good-marketing/