FatwaFederal TerritoriesDress, Awrah & Adornment
AL-KAFI # 1727: BOLEHKAH MEMPAMERKAN TUTORIAL KOSMETIK YANG MELIBATKAN MODEL WAJAH WANITA DI MEDIA SOSIAL ?
Can a cosmetics seller livestream makeup or skincare tutorials featuring a female model on social media?
Short answer
Selling and promoting cosmetic products is permissible as long as nothing contravenes Islamic law.
A reference, not a fatwa. First sentence of the summary below — read the original fatwa and consult your state authority before acting.
- Authority
- Federal Territories Mufti Office
- Date
- Status
- Opinion (irsyad)
- Series
- Al-Kafi li al-Fatawi
- Topic
- Dress, Awrah & Adornment
No evidence of gazettement in the source — this is not a gazetted fatwa.
Summary
Selling and promoting cosmetic products is permissible as long as nothing contravenes Islamic law. A woman's face is not awrah, but excessive makeup displayed to the public is prohibited as it amounts to tabarruj and may cause temptation. The fatwa recommends showing women's makeup tutorials in closed, women-only groups with a modest style, and not spreading them on social media. Skincare tutorials by male models may be promoted openly, and the products must be halal and not harmful.
Written in our own words from the original fatwa — check the source before acting on it.
Pada asasnya wajah wanita bukan aurat kerana termasuk anggota zahir yang boleh didedahkan namun solekan pada wajah wanita hanya pada kadar yang tidak melampaui batas agar terhindar daripada fitnah.
Read the full fatwa on the Federal Territories website (new tab)
How to cite
Cite the original fatwa and its authority. Rujuk Fatwa is only where you found it.
Federal Territories Mufti Office. “AL-KAFI # 1727: BOLEHKAH MEMPAMERKAN TUTORIAL KOSMETIK YANG MELIBATKAN MODEL WAJAH WANITA DI MEDIA SOSIAL ?”, 13 May 2020. https://muftiwp.gov.my/ms/artikel/al-kafi-li-al-fatawi/4510-al-kafi-1727-bolehkah-mempamerkan-tutorial-kosmetik-yang-melibatkan-model-wajah-wanita-di-media-sosial. Found via Rujuk Fatwa: https://rujukfatwa.com/en/fatwa/cosmetic-tutorial-female-model-social-media/